What’s Natural and What’s Not? Should you care?

I was online this morning checking out an article written by a New York firm, The Young Group. It was interesting to me because they started their discussion with the fact that “74% of consumers of traditional beauty products admit they don't know the difference between a natural product and an organic product. 54% don't care (The Benchmarking Company).”

We are all certainly aware of the hype today in the cosmetic industry about natural is better as a sales tool for their cosmetics and skincare products. It is a common argument of deciding what is truly “organic” and what does “natural” mean. The Young Group produced the following definition of organic as follows:

“USDA 100% organic is only for products that are purely organic, meaning their ingredients are grown without pesticides or synthetic fertilizers. "Organic" products have at least 95% organically produced ingredients, while those that contain at least 70% organic ingredients may use the phrase "made with organic ingredients."

While many are stating that their products are organic, the Natural Products Association (NPS) is quoted by Karen Young as suggesting that “little as 20% of the products in the natural personal care market are truly natural.”

According to the makers of 302 Skincare the ingredients used are a bit more than 90% organic and “completely 100% preservative free,” which places them in a class mostly by themselves. The products are stabilized by the use of numerous organically grown/verified ingredients that assist in stabilizing the product via their own organic constituents. To find out more about this truly organic skincare line check out the products by inputting your email address here.